If you are only looking at your numbers once a month, you are already too late.
Cash moves fast. Clients delay payments. Costs creep up. If you are not tracking the right numbers every week, you are flying blind.
Let’s fix that.
Here are the three financial metrics every founder should keep an eye on — weekly.
1. Net Cash Flow
This is not your bank balance. It is the movement of money in and out of your business — and it tells you how long your runway really is.
Why it matters:
Reveals if your operations are generating cash or burning it
Helps you react quickly when spending gets too high
Essential for knowing if you can afford that new hire or purchase
With Finoya, you do not have to calculate anything. You just connect your accounting software and check your cash flow dial. Green is good. Yellow is warning. Red means act now.
2. Burn Rate
This is how much money you are spending each month — and how long you can keep going at that pace.
Why it matters:
If you are a startup, it shows your true runway
If you are bootstrapping, it highlights how lean you are
If you are scaling, it flags when to cut back
Finoya shows your burn rate in real time. No spreadsheets. No manual tracking. Just the truth — every week.
3. Accounts Receivable Aging
In plain terms: who owes you money, and for how long?
Why it matters:
Stops revenue from being imaginary
Lets you chase overdue payments before they turn into bad debts
Helps you spot trends in client behavior
Finoya shows you a weekly view of who is late, how much is stuck, and what action you need to take. It is like a radar for your income.
Why Weekly, Not Monthly?
Waiting thirty days is a luxury small businesses cannot afford.
A client paying late today affects payroll next week
A big expense hitting tomorrow changes how much you can invest
Small warning signs can become big problems in days
A weekly rhythm gives you control. You are not reacting — you are steering.
Why These Three Metrics?
Because they are:
Fast to check
Easy to understand
Powerful for decision making
Together, they tell you:
How much cash you have
How fast you are using it
How much more is on the way
That is the full story of your financial health in under five minutes.
Use Finoya To Track All Three
Finoya was built for this.
You get:
A live cash flow dial
Instant burn rate tracking
Real time alerts on unpaid invoices
One click views of every key number
No setup. No finance degree required.
The Bottom Line
Founders do not need fifty KPIs. They need the right three.
Track these metrics weekly and you will:
Avoid cash crunches
Plan smarter
Sleep better
Try Finoya free for 7 days and start building a weekly money rhythm that puts you in control.